Maybe write your client programs or host an event table and engage with members. So maybe you could take some time to study your next certification in a visible place, or work out amongst the members. “Get their attention by being different and better, and become the authority by delivering greatness.” – Pat Rigsby If you want to train clients from the early morning until lunch hour, then you’d better be available at those hours to scout the floor, see which clients are actually there around that time, and use these tips to approach them on the gym floor.Īs Pat Rigsby points out, it all comes down to attention and authority. Set out a plan to be in the gym as though it were a normal shift at any other job.
#Build up client base personal trainer full#
“The thought process is, ‘If he’s training that many people, he must be good.’”Įven if your client book isn’t full yet, being a familiar and friendly face lends itself to building a credible business. John Romaniello of Roman Fitness Systems says it best: This is not the Wizard of Oz do not be the man behind the curtain. Even if you run your own facility, you have to show your face to be considered. If you want to train clients, then you actually have to be around and build relationships with members before they, or someone they know, want to train with you.
If you want more clients, they have to actually see you. Really, this all can be summed up as, “ Run your business like you give a damn.” 2. Don’t cancel a session just because you don’t feel like doing it and don’t oversleep in the morning either. Don’t point at a treadmill and tell your client to warm up while you continue flapping your lips with your fellow trainers. Be early to your client’s appointment and be ready to have a back-up plan in case the client doesn’t feel up to your normal workout. Give a damn about yourself and your business.īe on time-actually, scratch that. Remember, someone is always listening, so be smart, even when you’re talking with friends and fellow trainers. Moreover, the language you use, specifically profanity, should be limited to only absolute special occasions (i.e., “Holy F#!K that deadlift was amazing!”). Use your best judgment here, according to your gym’s culture. While you want to build a close-knit relationship with your client, certain topics for discussion, especially around others, should be taboo. If you want to emphasize your personal flair, you can do it in subtle ways like with your shoes or the way you do your hair.
#Build up client base personal trainer professional#
So separate yourself from the other trainers in basketball shorts by looking like a fit professional (a nice, ironed collared shirt with khaki shorts, for example). When you see someone wearing a lab coat, for example, you can’t help but think maybe they know medical stuff–even if they really don’t. Presentation and certain uniform characteristics are very powerful indications of someone who knows what they’re doing. You need to still look sharp and professional because you want your clients to take you seriously, not like someone who couldn’t cut it in some other profession. The gym is hardly a suit and tie environment, but you should still take tremendous pride in your appearance and fashion. Nail your “professional” image, even if it’s just workout gear. That is, can you obviously look like you’re actually a legitimate and professional business? Because if you walk into the gym with basketball shorts and flip-flops, no one is going to take you seriously. Sometimes getting more clients has less to do with training itself and more to do with how you and others view you and your business. A true fitness professional doesn’t just walk the walk, they also look the look.
In this article, we’ll outline the various ways that can increase your client load in ways you never thought of before. If you find yourself constantly scrambling to get clients, maybe what you’re doing now needs to change. It’s time to really think outside the box. “After identifying patterns and areas of discomfort, commit to pursuing the action that you do not want to do.” I’m reminded of this powerful quote by Dr. And yet, these same trainers continue to do the things that don’t work but expect different results. The goal seems so simple, but it’s a struggle that many personal trainers face. Whether you run an online personal training business or are a personal trainer at a gym, the goal is to build a sustainable roster of clients to feed a healthy business.
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